Created by Eric Friedman, Dave Greenberger, and Evan Bartlett BTSM is a platform and event series designed to help and connect people who are building sales teams, sales operations, and revenue operations within organizations of all shapes and sizes. We're thrilled to have Craig Rosenberg of the analyst firm TOPO to enlighten us on the trends their seeing in the market, his best practices and digging deep on "Account Based Sales"
Craig helps b2b companies grow revenue by enabling sales, marketing, and sales development excellence. As Co-founder and Chief Analyst of TOPO - an analyst firm that helps sales and marketing organizations achieve scalable revenue growth - Craig aims to share his insights from working with over 200 clients ranging from the largest technology companies in the world to early stage startups.
TOPO collects data from the world's fastest growing companies to see exactly what they are doing to drive exceptional revenue growth. This "high growth dataset" informs everything they do for our customers - research and advisory; custom playbooks; and events.
Craig also tends to be one of the more honest and engaging speakers we've come across in the past few years. We're delighted to have him come share with our community.
Head over to BuildingTheSalesMachine.com to see all of our past speakers including Kyle Porter (CEO, Salesloft), Mark Roberge (CRO, Hubspot), Rob Wilk (VP North Americas, Microsoft), Marc Jacobs (VP Sales, Greenhouse) and many more!